In the world of supplier diversity, many small business owners tend to define “excellence” in terms of becoming a reliable supplier of goods or services. At world class companies like Disney, the standard for excellence is creating “an unforgettable experience” that distinguishes them from their competitors. If you want to put some of the Disney magic into your customer service, this seminar is for you.

You’ll be able to distinguish your business from your competitors’ and justify the prices that you charge when you learn:

• The difference between a sales transaction and “excellent service”
• The metrics for achieving “world class service”
• The rules for developing strong customer relationships
• The ways to monitor and assess the value that you deliver