If you’ve ever lost a sale because your prospect thought you were charging too much, you probably didn’t know what the prospect expected to receive in exchange for the price – value that other businesses were providing for the same price. This seminar will help you to assess and improve the value you deliver.

You’ll be more sensitive to your prospect’s expectations and will become a stronger competitor when you learn:

• The definition of “value proposition”
• The difference between a “tag line” and a “value proposition”
• How value is created from a marketing perspective
• To draft a clear and compelling value proposition