Imagine that you have been trying for weeks, without success, to connect with a key procurement officer or company executive to “pitch” your company’s product or service. And then it happens. You dash into the elevator just before the doors close and look up to see the very individual you’ve been trying to reach. Can you deliver an effective “elevator pitch” before the executive reaches his floor?

If you’re unsure about what should be in your elevator pitch or why or how to deliver it effectively, you will learn:

• The three components of an elevator pitch
• How to make an effective self-introduction
• How to describe your company in one statement
• How to articulate your value proposition
• How to combine the foregoing into an effective elevator pitch